APA Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. (2006). STRATEGIC MARKETING (EIGHT EDITION) (8). Boston: McGraw Hill.

Chicago Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. STRATEGIC MARKETING (EIGHT EDITION). 8 Boston: McGraw Hill, 2006. Text.

MLA Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. STRATEGIC MARKETING (EIGHT EDITION). 8 Boston: McGraw Hill, 2006. Text.

Turabian Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. STRATEGIC MARKETING (EIGHT EDITION). 8 Boston: McGraw Hill, 2006. Print.