APA Style
ARENS, WILLIAM F.. (2008).
CONTEMPORARY ADVERTISING (ELEVENTH EDITION) (11).
Boston:
McGraw-Hill Irwin.
Chicago Style
ARENS, WILLIAM F..
CONTEMPORARY ADVERTISING (ELEVENTH EDITION).
11
Boston:
McGraw-Hill Irwin,
2008.
Text.
MLA Style
ARENS, WILLIAM F..
CONTEMPORARY ADVERTISING (ELEVENTH EDITION).
11
Boston:
McGraw-Hill Irwin,
2008.
Text.
Turabian Style
ARENS, WILLIAM F..
CONTEMPORARY ADVERTISING (ELEVENTH EDITION).
11
Boston:
McGraw-Hill Irwin,
2008.
Print.